User-experience analysis can be done in real-time or retroactively on larger visitor samples. Learn how to use a free tool in Google Chrome for this purpose.
- [Instructor] You may find that behavioral flow…has limitations, and you want something more visual…to perform a user experience analysis…to see what people click on.…For this purpose, there is a free, and very useful tool…exclusively for analytics users.…To find this, first head over to the Chrome store.…Search for an extension called Page Analytics.…So I'll tape in page analytics, and I'll hit Enter.…
And here it is, page analytics offered by Google.…If you click on Add to Chrome, you need to confirm…that you'd like to add this extension,…and it has been done so.…Now you can see there's a little button here…that appear, which is called Page Analytics.…So now I'm going to browse a site for which…I've got access to the analytics.…And notice that the moment you enter the site…since Page Analytics has been turned on…it provides you a lot of information…as to what is happening.…
I can click on it again and it will turn it off,…and I can click on it and it will turn it on again.…Now, it has a screen here with metrics at the top,…
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see that course for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Measuring the performance of search engines over time through segmentation
- Doing more with analytics
- Understanding user intent
- Setting up site search
- Using content grouping
- Building customized team reports
- Setting up operational dashboards
- Fault reporting with segmentation
- Conversion rate analysis
- Creating a custom attribution model