In this live example, a report introduction is created, which is a brief but useful step in the process.
- [Instructor] Now, if we look at the sample report file…that was created for the course,…which you can also download,…a report introduction was created.…So, let me walk you through this now.…And this section will still not be reaching graphics,…because we're now only telling our readers…more about the report, and about the sources,…and we're also going to guide them through to the next section.…So this is what we stated.…The corporate owners of Healthynewage.com…seek to improve the content marketing strategy…in order to increase the website's share…of the organic segment of the search market.…
This segment does not require websites…to pay search engines for visitors,…regardless of how the visitors are monetized.…To identify new content opportunities,…the report draws on the website's own internal data…from Google Analytics,…which will then be contrasted…against external data of the competitor WebMD.com.…The aim is ultimately to draw conclusions…based on the data available, which may inform…future strategic decisions for content marketing.…
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- Structuring reports
- Presenting analytics data with video recordings
- Considering different data sources
- Using hedging words
- Visualizing data within Google Analytics
- Writing a compelling executive summary
- Using Tableau to enrich reports
- Locating and using competitor industry data
- Drawing inspiration from others