In this lesson, a live downloadable report is used, which serves as an example on how to craft an executive summary.
- [Instructor] When you look at the sample report file…that was produced for this course,…it starts with the executive summary,…which is meant for important people…that do not have a lot of time.…So, please get ready now for no graphics…and only important words describing the facts.…We're going to imagine that you are the executive,…and you're having a speed read through the report.…So we started off the executive summary here by stating:…In order to improve the content marketing strategy…of Healthynewage.com, initial research was carried out.…
The ultimate aim of the research is to ascertain…to what extent the website may increase…its share of the organic search market with Bing and Google.…Internal data pertaining to a 30-day period…of Healthynewage.com was evaluated,…as well as external data…of the main market leader, WebMD.com.…Now, we are going to continue in the second paragraph,…and we stated here that…the scope for improvement and investment…appears significant.…
This is based on the finding that Healthynewage.com…
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Structuring reports
- Presenting analytics data with video recordings
- Considering different data sources
- Using hedging words
- Visualizing data within Google Analytics
- Writing a compelling executive summary
- Using Tableau to enrich reports
- Locating and using competitor industry data
- Drawing inspiration from others