Working with an editorial calendar

- [Narrator] An editorial calendar is perhaps one…of the most important parts of your content strategy…and without proper planning,…you'll find it difficult to establish consistency…or structure in the content that you're posting…to your site.…An editorial calendar simply maps…out your content development process,…assigning writers and dates to the topics…of pages, posts, or any other content…that will be going up on your site.…Here's an example of an editorial calendar.…And while you can certainly use this format…to get started, keep in mind…that there's no single editorial calendar…that will fit every business,…so you'll want to update this to a format…and structure that you are comfortable working with…and that fits the unique needs of your content strategy.…

First, let's take a look over to the right hand side…of the spreadsheet where we've defined…the different themes we want to build content around.…Yours will certainly be different,…but listing them out here,…along with the approximate frequency…with which you'd like to publish this kind…