Join Corey Koberg for an in-depth discussion in this video Working with the WordPress CMS plugin, part of Advanced Google Analytics.
- [Voiceover] Larry Wall, who created the…immensely popular Perl software language,…said there were three virtues of a good software developer,…the first of which was laziness.…Now of course that's a tongue in cheek…way of highlighting the virtue of efficiency,…but we can apply it to our…Google analytics implementation as well.…Now, you could brute force an implementation.…You could install the tracking code…on every single page of your site,…and it would be a pretty terrible way to do an install.…Now, not only is it terrible because…it would take way too much time and effort…that could be spent doing more productive things,…but because it's bound to break…and it's almost impossible to maintain.…
Will your team never forget to…add it when a new page is added,…if you need to make even the slightest tweak…you'll need to update it on every single page.…A much smarter way would be to automate it.…Your first choice would be to use Google tag manager,…and I have an entire course that not only…goes through how to use Google tag manager,…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data