From the course: Google Universal Analytics Essential Training (2020)
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Who are your users? - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Who are your users?
- [Instructor] So we've looked at some of the interface tools and as such we viewed a couple of these reports as examples, but now it's time to dig into the reports themselves in a bit more detail. If you still have your segment enabled from the last video, you'll probably want to go back to the All Users one here for the time being as we look through this and the reports we're going to look at here are in the Audience tab in the left-hand navigation. First click on Overview. These are going to give us some of the most sought after information about the number and types of users visiting your site. They're going to help us as analysts paint the story behind who these users really are and in here your audience is going to be segmented by useful dimensions such as demographics, location, device type, and even their interests. Overall in this chapter, I'm going to go over some of these commonly used essential audience…
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