From the course: Google Universal Analytics Essential Training (2020)
Join today to access over 22,600 courses taught by industry experts.
Where are your users coming from? - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Where are your users coming from?
- [Instructor] If I could pick only one section to do all my work, it would be the acquisition section. Whenever I examine a client's account for the first time, these reports are the first place I go to see where users are really coming from and whether there may be any missed opportunities in bringing more engaged traffic to the site. And to really understand the difference these reports can make, it's worth stepping back and looking at things in perspective. There's a very famous person in the business world many of you may know by the name of John Wanamaker. He's a very successful retail magnate, and one of the things he's famous for is the phrase, "I fully believe half the money I spend "on advertising is wasted; "the trouble is I don't know which half." And back in his day, this was just sort of accepted as a cost of doing business. I mean, you couldn't not advertise. it wasn't really an issue because the playing…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.