Join Matt Bailey for an in-depth discussion in this video What you should know, part of Learning Web Analytics.
- [Instructor] What you need to know as we start this course. There are few things that I recommend, in order to get the most out of your learning experience. First, I'm assuming that you have an Analytics account. I'll be using Google Analytics to teach with. So if that is your Analytics program, you'll be able to see the same navigation and content. Second, I'll address tracking code briefly, but you should have your tracking code copied and installed on your website. You want to be able to see the data in your Analytics, so that you can get the most from this course.
Next, have your Analytics account opened, so that you can follow along with the instruction videos. This way you'll be able to navigate to your Analytics and see your data along with my direction. Seeing your data in context will be the most effective way of retaining information and finding value in the reports. Finally, I'm selecting only a few reports from Google Analytics to start in this course. I've chosen reports that answer common questions clients ask me such as, where are people coming from? What did they see? What did they do? And what was it worth? These are the fundamental questions and reports to get you started.
You'll get the basic start to answer what's happening, why, and how to take action.
- Implementing tracking code
- Customizing business goals
- Measuring bounce rates
- Tracking acquisition
- Measuring the performance of your landing pages and content
- Understanding the three Cs of analytics: Context, contrast, and comparison
- Tracking your audience by device
- Taking action