Signing up for a free Google Analytics account is discussed as the main prerequisite for the course.
- [Instructor] Trying out the skills taught in this course will really help you master new ways in which to work. By using your own Google Analytics account, you can replicate what you see on the videos and apply the principles in different ways. So if you do not have a Google Analytics account, go ahead and sign up for a free account. Then if you have access to a test website or even a free blog that is connected to Google Analytics, that's even better because it will enable you to experiment with things yourself.
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.