From the course: Marketing Analytics: Setting and Measuring KPIs
What you should know - Google Analytics Tutorial
From the course: Marketing Analytics: Setting and Measuring KPIs
What you should know
- This course is meant as an introduction to the topic of measuring and setting KPIs learned through the medium of the Google Analytics platform. It will be helpful if you have some level of previous experience with Google Analytics, but don't worry if this is your first experience with the platform. It would be very useful for you to have access to a Google Analytics account, so you can follow along with the lessons, though again, this is not required. The lessons cover the strategy behind why you should set and measure business KPIs in Google Analytics, so the lessons would be very applicable in a variety of contexts. If you don't use Google Analytics as your main analytics platform, you can still apply what you learn in these lessons to your vendor of choice. If you are interested in learning more about analytics and how to measure business success, then this course is for you. Taking this course will increase your confidence that you're tracking the right KPIs in the the right way to improve your chances of success. So get started today.
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