Join Steve Harris for an in-depth discussion in this video What you should know before watching this course, part of SEO: Ecommerce.
- There are lots of different options on the modern web for you to build an e-commerce website. Unless you are a web developer, I recommend using a big platform like Shopify to set up your store. Other options include, embedding an e-commerce system, in a design application like Adobe Muse, or even hand coding the site from scratch. For this course, I'm going to use two examples of e-commerce sites. One built in Shopify, and another that's been generated in Adobe Muse and exported as HTML files. This gives us the ability to review the actual code behind the site and make changes directly to the source.
Don't worry though, you won't need to know how to read or write any code for this course. But it's important I show you what's going on under the hood, for a deeper understanding of SEO. Throughout the course, I'll also reference unique examples from my own Shopify-based e-commerce site, Musethemes.com. The great thing about using a large e-commerce platform to build your site, is that it gives you a simple interface to log in, and change SEO data and information. Take Shopify for example. Here, on the Shopify product page, you can see there's a section directly below, for search engine listing preview where we can enter page titles and meta descriptions.
Or, if we jump to Adobe Muse, we can see that on the Page Properties Dialogue, for this website, we have a place to enter our page description and our key words for SEO. Occasionally, I'll also make references to Google Analytics, which is a free website-tracking and analytics sweet provided by Google. We'll talk about setting up Google Analytics later on in this course.
- How SEO affects the buying process
- Researching customers, keywords, and competitors
- Using simple and long tail keywords
- Eliminating duplicate site content
- Using rich media
- Designing landing pages to drive engagement
- Blogging for SEO
- A/B testing with Optimizely
- Measuring traffic with Google Analytics