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Welcome: Marketing Analytics: Setting and Measuring KPIs
Welcome: Marketing Analytics: Setting and Measuring KPIs

Learn how to set and measure your marketing goals with Google Analytics. Use KPIs to track quantitative metrics related to content marketing, brand awareness, or even customer loyalty.

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Skill Level Intermediate
42m 5s
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Q: This course was updated on 12/22/2017. What changed?

A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.

Skills covered in this course
Business Analytics Marketing Google Analytics

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