Learn about the advanced features and integrations of Google Analytics Premium to better understand if the solution is right for you.
- Hi. I'm Dave Booth, and welcome to Up and Running with Google Analytics Premium. As a founding partner of Cardinal Path, the world's first and still the largest reseller of Google Analytics Premium, I've been lucky enough to be involved in the very beginnings of Google Analytics Premium and to see it evolve into what it is today. If your career has included anything to do with creating, maintaining, or running websites, then you've probably used a web analytics tool before. And the odds are pretty good that that tool was Google Analytics. Launched as a free tool way back in 2005, Google Analytics has made its way into a very big chunk of the websites and mobile apps that exist today.
But if you've worked at the enterprise level, then you've probably had an enterprise grade solution in place. Something like Adobe Analytics, formerly known as Omniture, or IBM's Core Metrics or a host of other paid solutions. In 2011, Google entered this enterprise space with a paid version of Google Analytics which is known as Google Analytics Premium and in this course we are going to take a look at what that is, the enterprise features and integrations that it offers and how to go about deciding whether or not you need it and how to best get it.
So, let's get started and dive into Google Analytics Premium.
All Google marks displayed in this video are owned by Google Inc. All rights reserved.