Learn to customize filters, tags, segments, and even the data that flows into Google Analytics, to generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts.
- [Voiceover] Hi, I'm Corey Koberg and welcome to Advanced Google Analytics. This course is designed to pick up where the Essentials left off, and really start doing some serious analytics. While the Essentials course assumes a plain vanilla out of the box installation, this course is all about customizing Google Analytics to your site and allowing you to perform the analysis to get the answers to your specific questions. First, we're going to determine the best way to structure your specific accounts, properties, and views, so that you don't run into trouble later. We'll cover how to install and configure the backend of Google to match your needs, and even how to change the data as it flows into Google.
We'll then start digging under the hood of how Google Analytics really works, and how you can use that knowledge to troubleshoot. Once we have a solid configuration, we'll dive into some deep segmentation and analysis, including how to avoid the pitfalls that nearly everyone falls into. Lastly, we'll show you how you can import your own custom data sets directly into Google and mash them up with Google Analytics. Now, we don't cover Google Tag Manager or Google Analytics Premium. We have separate courses for those specific technologies. But we've got a lot to cover, so let's dive in.
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data