From the course: Google Universal Analytics Essential Training (2020)

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Visualizing funnels with Goal Flow

Visualizing funnels with Goal Flow - Google Analytics Tutorial

From the course: Google Universal Analytics Essential Training (2020)

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Visualizing funnels with Goal Flow

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- [Instructor] Now, another interesting conversion tool that Google Analytics provides is the goal flow report. We've seen a couple of this style previously, and this one is going to be similar, but I actually think it makes a little bit more sense. Now we come up here to the top, of course, as always we can choose the goal we want, in this case we want the full funnel so we're gonna keep Purchase Completed. We can also see the level of detail. We can show fewer connections or more connections and we'll see in a bit more what that means. Of course your export options are here as well although this is an interactive report so I don't think a pdf is really what we're after. Below here is what we want to focus on. I'm gonna close this left panel so we have a little bit more room. And just like the funnel visualization report from last video, we see the same steps leading up to the purchase complete goal. You're here in a cart, then you go to Billing and Shipping, then you go to Payment…

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