Visualization can be achieved in part by using different views available in Google Analytics. This saves time for users who do not use Tableau and other options. Several visualizations are shown from within Google Analytics in this lesson.
- [Instructor] If you become good at using different views…in Google Analytics, you'll find the need for Tableau…or visualization software will decrease,…especially for data within the analytics account.…Now I'm going to walk you through a few different scenarios…of how you can toggle the views from within…the Google Analytics interface to get the visualization…that you want.…Geo information is usually quite well visualized by default.…So if we head over to Geo and we then click on Location…it starts off with a map.…
Now if you were creating a video report you would mouse…over various parts of the map, and it looks pretty good…without the need for any other tools.…If we scroll down, the country list with different flags…will appear next to various data columns,…which also provides a great visual representation.…Now this standard view is known as the data view in Google.…But if you look up here towards the right, there are four…buttons that can help you to switch between…a Percentage view, so if I click here,…
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- Structuring reports
- Presenting analytics data with video recordings
- Considering different data sources
- Using hedging words
- Visualizing data within Google Analytics
- Writing a compelling executive summary
- Using Tableau to enrich reports
- Locating and using competitor industry data
- Drawing inspiration from others