- [Instructor] Now as we get into…starting some deeper analysis with analytics…we're going to cover how to use your primary tools…of acquisition, behavior, and conversion.…The first thing to understand is…the principle of segmentation.…And segmentation distinguishes a specific group of users,…and we need to find out what defines them.…Now in Google Analytics this is called a dimension.…And not all of the terminology will be the same…in different analytics packages.…
So this is typically called a segment or a dimension,…but it is the distinguishing factor…of a specific group of users.…Segmentation helps us tell a story.…It adds context to this group.…It helps us understand when we go to…our analytics to answer certain questions,…such as where did visitors come from.…That is typically called the source.…That source could be from a search engine,…from directly typing in the website,…or from a social link.…
The next question would be, what did they see?…And that leads us to the content.…What was the first page that they saw…
- Implementing tracking code
- Customizing business goals
- Measuring bounce rates
- Tracking acquisition
- Measuring the performance of your landing pages and content
- Understanding the three Cs of analytics: Context, contrast, and comparison
- Tracking your audience by device
- Taking action
Skill Level Beginner
1. Where Do the Numbers Come From?
2. Beyond the Dashboards
3. Start with Primary Analytics Concepts
Navigating to bounce rate3m 34s
4. A Few Reports to Get You Started
Next steps1m 3s
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