Join David Booth for an in-depth discussion in this video Using Google My Business, part of SEO Foundations.
- In short, Google My Business is a place…where businesses can get themselves…a robust and feature-rich online listing for free.…When you create a business listing on Google My Business,…you'll have the opportunity to provide information…about your business, photos, and more.…Users will be able to leave reviews for you.…And as an administrator, you'll also get to see…statistics about your visitors…and the searches that they've done…to bring them to your page.…But all this is only going to be seen…if your visitors can find the page.…
And there are essentially three factors…that influence rankings on local search results,…relevance, proximity, and prominence.…Relevance is all about how well your business listing…matches a user's search query.…In most cases, the more complete and accurate…a business listing is, the easier it is…for Google to properly understand your business…and return its listing in local search results.…The second factor is proximity.…Local searches are by definition…bound to a geographic location,…
Author
David Booth
Released
10/29/2018- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
Skill Level Beginner
Duration
Views
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Introduction
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1. Overview of SEO
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Setting SEO expectations3m 15s
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2. Keywords: The Foundation of SEO
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How to research keywords4m 25s
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Ongoing keyword evaluation2m 56s
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3. Content Optimization: How Search Engines and People View Web Pages
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Optimizing site structure4m 16s
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4. Content Optimization: Technical SEO
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Leveraging microformats3m 36s
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Using Google Search Console7m 17s
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Using Bing Webmaster Tools3m 34s
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5. Long-Term Content Planning
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Getting ideas for content4m 18s
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6. Link-Building Strategies
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Building internal links2m 19s
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Building external links4m 28s
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7. Measuring SEO Effectiveness
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Analyzing keywords3m 10s
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Analyzing links4m 29s
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8. SEO for Ecommerce
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Producing ecommerce content2m 41s
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9. Leveraging Local SEO
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Understanding local SEO3m 9s
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Using Google My Business4m 12s
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Managing citations2m 34s
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Getting reviews3m 43s
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Optimizing for local2m 58s
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10. Mobile SEO
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Understanding mobile SEO2m 33s
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Configuring mobile SEO4m 45s
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Optimizing for mobile3m 23s
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Developing mobile content3m 14s
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Conclusion
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Video: Using Google My Business