Join Corey Koberg for an in-depth discussion in this video User management best practices, part of Advanced Google Analytics (2016).
- [Voiceover] The new User Management permissions…means that you have more options than ever before.…But now the question is what should I do with those options…in order to have the best outcome?…Well every situation is obviously different,…but here are a few best practices to get you thinking.…Some of these I have definitely learned the hard way.…If you have an external consultant, a paid search manager,…and other persons outside of your organization,…you can now give Collaborate permissions…to those who just need to see the data…but not make any actual changes to the account.…Now you could just give the Read and analyze permissions…if you wanted to be very strict, but in my experience…organizations need more collaboration…information sharing, not less.…
The Collaborate option is really low risk…because the users still cannot affect filters…or most of the other potentially dangerous settings.…Now you want to give Edit to actual web analytics…consultants whether external or internal…to your organization if they need to make changes.…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data