User Segments: A huge improvement


show more User Segments: A huge improvement provides you with in-depth training on Marketing. Taught by Corey Koberg as part of the Google Analytics Tips show less
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User Segments: A huge improvement

In the previous videos we looked at advanced segments but we really only focused on those that included conditions that could be met with in a single visit. For example, we'd say show me a segment that contains visits where a user purchased over a hundred dollars or show me segments where they saw a certain video or came from a certain state. But recently Google released some improvements that take our ability to segment to a whole new level. And they better reflect the type of analysis that we often do. Now before, if we came over her to the advance segments area.

And we created a new segment, we would come down, we selected our conditions. I believe we did a search, revenue And the options that we have here are that we can specify the revenue per session, or revenue per hit. But more likely per session, which is the same thing as saying per visit. We said that was going to be greater than or equal to let's say, $100. The big difference now, is, if we come up here to the filter, and we do this b...

User Segments: A huge improvement
Video duration: 6m 23s 5h 4m Intermediate Updated Dec 03, 2014

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User Segments: A huge improvement provides you with in-depth training on Marketing. Taught by Corey Koberg as part of the Google Analytics Tips

Subject:
Marketing
Software:
Google Analytics
Author:
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