A content group is a collection of content of your own choice: by department, product type, or any custom requirements you may have. Learn how to set this up here.
- [Instructor] You may wonder what the feature of Google Analytics called content grouping is all about. Content grouping is a way to group your content in such a way that it makes sense to track and to measure subgroupings more efficiently. A content group is basically a collection of content of your own choice. For example, if you have an e-commerce retail business, you may want to compare sales for your departments. So you can create a content group for men, women, and children.
Then within those groups, you can add content for women's shirts, women's pants, women's shoes. And in this way you can see the aggregated number of page views for all pages within a group. Moreover, you can compare the pages views between, let's say, women's shirts and women's shoes. You can also compare, for example, children's outerwear sales versus children's t-shirt sales and see where you can make better investments in the future of your e-commerce shop.
So how does it work? Let's bring up content groupings. So if this is your first time, if you click on admin, and you notice now the admin area opens up, look all the way towards the right in the view column. And then you will select content grouping. So there's going to be three ways that you can install content grouping. So let's talk through this. If you click on add new content grouping, it shows you the three ways that you can use here.
So we've got tracking code and so this is by modifying the tracking code on each of the pages, and there's the modification code that you can copy. Or we've got extraction by extracting content based on the URL in the page title, so this is where it would be specified. Or we've got rule definitions where you're going to simply use a rule to identify specific content. Of course, this can be a lot of a work if you've got a large e-commerce site, so you need to think carefully about which of these methods might be the easiest for you to use at scale.
You can use one or more of these methods, if you want to. If you choose to use more than one, then Analytics will add content to the group based on the first match. How Google evaluates your method will be based on your tracking code and then whether you have defined regular expressions, and finally whether you have configured any rules. You have to remember that content grouping isn't retroactive. So your groups will be valid from the moment that you create them onwards. Also, your data will be available only after 24 hours of setting this up.
So to recap, if you've just starting out and you would like to setup content grouping, click on admin, simply head over to content grouping, click on add new content grouping, and just specify a name for your content group and decide which of the tracking codes that you're going to use. The good thing is that once you've set this up you can find your content grouping statistics in your content reports as a primary dimension.
Alternatively, you may want to use content groups as a dimension in custom reports.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see that course for more information.
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- Measuring the performance of search engines over time through segmentation
- Doing more with analytics
- Understanding user intent
- Setting up site search
- Using content grouping
- Building customized team reports
- Setting up operational dashboards
- Fault reporting with segmentation
- Conversion rate analysis
- Creating a custom attribution model