- [Instructor] Earlier in this chapter,…we took a look at the idea of analyzing visitors…based on if they've come to the site before or not.…We labeled those new versus returning…and this is an important metric…since those who are being introduced to your site…and your brand for the first time…are going to approach it very differently…than those who are returning.…Now, you'll find this new versus returning report…again, in your Reporting tab,…in the Behavior reporting section as New vs Returning…and this is part of the Audience category.…
Much like our other data views,…we have the Sessions view here at the top,…and as I scroll into the table,…we can see our user type as new versus returning.…Sometimes this is better as a percentage view…and you can change the chart type…by selecting the icon in the upper right-hand corner,…and then you can view that in a different format.…Here I can see 29% returning,…70% new for the date range that I've selected.…While we assume that most new visitors are similar…the truth of the matter is that returning visitors…
Author
Brad Batesole
Released
4/28/2017In this course, Brad Batesole explains how to get set up in Google Analytics and glean insights from each of the reports. He covers the out-of-the-box functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.
- Setting up an account
- Installing tracking tags
- Understanding reports
- Using the data table
- Using annotations
- Utilizing segmentation for deeper analysis
- Viewing shared content and referrals with social reports
- Tracking engagement with behavior reports
- Using Site Content reports
- Reviewing site speed
- Adding custom campaign tracking
Skill Level Beginner
Duration
Views
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Introduction
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Welcome51s
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What is Google Analytics?3m 15s
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Key definitions6m 14s
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1. Get Started
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An overview of accounts3m 5s
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Create your account4m 27s
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Install your tracking tag1m 52s
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Create views2m 57s
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Add filters to views7m 26s
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2. Core Concepts
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Explore the interface2m 43s
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Understanding reports2m 52s
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Metrics and dimensions6m 9s
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A look at sources3m 27s
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3. Additional Interface Features
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Interact with graphs2m 53s
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Use the data table6m 12s
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4. Using Reports
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What is segmentation?6m 33s
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Set up basic filters5m 3s
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Set up OR vs. AND filters2m 44s
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5. Audience reports
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What are audience reports?5m 52s
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6. Acquisition reports
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7. Social Reports
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Social reports overview4m 50s
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Network referrals2m 12s
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8. Behavior Reports
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Behavior reports at a glance5m 15s
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Use Site Content reports4m 45s
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Review site speed5m 57s
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9. Track Events
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Review event reports1m 56s
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10. Conversion Reports
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Configure goals9m 29s
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Explore goal reports4m 29s
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11. Additional Features
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Real-time data2m 40s
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Add custom campaign tracking5m 35s
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Conclusion
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Next steps1m 1s
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Video: Use the behavior report to see engagement