Join Corey Koberg for an in-depth discussion in this video Understanding visitor interests, part of Advanced Google Analytics (2016).
- [Voiceover] There are several ways of analyzing…your audience and targeting your marketing.…One is to look at the attributes of an audience,…essentially who they are.…Things like where they live, their age,…their gender and so on.…But this could be a fairly broad and sometimes blunt tool.…A potentially more powerful look at an audience is…understanding their actual personality.…The things they're interested in.…The behaviors that they exhibit…and the conclusions that can be drawn from those.…Now there's another video in this section that will…explain how to enable these reports if you…don't have them enabled already,…but for now we'll assume you do and…we'll dive right in.…
You can access the reports by coming…down here on the left, under the "Audience Reports,"…and clicking into "Interests."…Now, like most of the other reports,…there's an "Overview" section and then the actual…categories are below.…In this case, we have the "Affinity Categories" first,…and these kind of oddly named "Other Categories,"…and then the "In-Markets."…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data