- [Instructor] Something that helps me really dig in…to analytics is understanding the three Cs.…The three Cs of analytics…are context, contrast, and comparison.…Context we've talked about before.…It's setting the story.…It's adding all the factors we need…to know who these people are, what they wanted,…and what they did.…Now contrast helps us understand that behavior,…because we want to look at what's different…about this group compared to another group.…
What is above average, what's below average?…And then comparison.…Comparison is where I take the numbers and I compare it…to the actual behavior or to the page itself.…I want to look at the data…and how it compares to the experience.…When I understand someone's intent,…I can then derive a general expectation of their behavior.…Here's a great example.…How many times do you go to a website…just to get a quick hit of information, such as scores,…statistics, maybe some quick information or some trivia?…It's typically a one-time visit…just to get that little bit of information you need,…
- Implementing tracking code
- Customizing business goals
- Measuring bounce rates
- Tracking acquisition
- Measuring the performance of your landing pages and content
- Understanding the three Cs of analytics: Context, contrast, and comparison
- Tracking your audience by device
- Taking action
Skill Level Beginner
1. Where Do the Numbers Come From?
2. Beyond the Dashboards
3. Start with Primary Analytics Concepts
Navigating to bounce rate3m 34s
4. A Few Reports to Get You Started
Next steps1m 3s
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