- Everywhere you look these days, it's evident that mobile devices have become a part of our day to day lives. In our workplace, at home, and everywhere in between, we're continuously connected through our phones, tablets, watches, virtual assistants, fitness gear, security systems, and even our thermostats and smart home devices. As searches from mobile devices continue to grow, it's crucial that we take the mobile experience into account when we're talking about search engine optimization. But before we worry about how we're going to get found by search engines, it's important that we talk about how user behavior on mobile devices is unique. If you're a searcher on a mobile device and you're on the go, you're likely more apt to be looking for things like locations, store hours, and phone numbers. You'll require information fast, you want it to be reliable, and it needs to be accessible. The last thing you want when you're looking for directions is to have to drill down through layers and layers of menu items to find an address or a phone number that you can tap. On the other hand, another common use of mobile devices is much more relaxed, and you've likely done this yourself sitting on the couch, watching TV, and casually browsing on your phone or tablet during the commercials or the boring parts. This is a very different user experience, and if you've got an e-commerce website, for example, you need to make sure the experience on that mobile device is a good one. That means having really good search functionality, a mobile-friendly user interface, filters and sorts, tappable and swipeable photos, and simple navigation. Last, it's important that the interface itself on mobile devices is evolving. There's no keyboard here and people can type in shorter keyword phrases than they might otherwise. They might be more likely to submit their queries with typos or misspellings. And with the rise of the virtual assistants and voice search capabilities, you'll want to take into account how this might impact keywords being searched on without any typing at all. Once you have a good feel for how your users will be using your content on a mobile device, we'll take a look at some of the technical and platform options you have for creating and optimizing the mobile experience both for your users as well as for the search engines. Developing mobile-friendly content and matching it to the mobile user's search intent can not only help you attract and retain more customers or achieve your business goals, but it will also help you with your mobile search engine visibility for years to come.
- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.