Understanding keyword attributes

- There's a lot of data available to us about the…keywords people are typing into search engines.…And it's important to be able to evaluate…the different attributes of a keyword…before we decide whether or not to target one…with our SEO strategy.…There are three key things you'll need to consider…when choosing your keywords.…Relevance, search volume, and competition.…Let's start with relevance.…The first thing you need to do when you're deciding…whether a keyword is relevant to your business…is ask yourself one simple question.…

Does the keyword you found accurately reflect…the nature of the products and services that you offer?…If so, you've nailed it.…Remember, the number one objective of a search engine…is to find and deliver the most relevant content…to its users for a given search term.…The best way to understand your customers' search…behavior is to put yourself in their shoes…and really try to get at their intent.…If you were in the market to buy a car,…how would you use a search engine?…You probably wouldn't type the word car in and click search.…