Join David Booth for an in-depth discussion in this video Understanding the importance of links, part of SEO Foundations.
- One of the most important aspects of SEO is links.…This is traditionally been the backbone…of how search engines work.…As search engines scour the internet…and crawl all the pages in the world,…they find links pointing to other pages.…You know that clickable text that you see…everywhere that takes you to some other page?…You can think of each one of those links as a vote,…and not every vote is the same.…Remember that some sites are considered…more authoritative and trustworthy than others.…In this weighted democracy there are really…just three things that matter.…
The number of links you have pointing to you,…the ratio of links to linking domains,…and the quality of those links.…Generally speaking you'll improve your…search engine visibility by increasing your link popularity.…The more quality links you have pointing back…to your website from other websites,…the more authoritative your site will be to search engines.…If no other website was linking to yours,…it would be very difficult for search engines…to trust your site enough to return it…
Author
David Booth
Released
10/29/2018- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
Skill Level Beginner
Duration
Views
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Introduction
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1. Overview of SEO
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Setting SEO expectations3m 15s
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2. Keywords: The Foundation of SEO
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How to research keywords4m 25s
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Ongoing keyword evaluation2m 56s
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3. Content Optimization: How Search Engines and People View Web Pages
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Optimizing site structure4m 16s
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4. Content Optimization: Technical SEO
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Leveraging microformats3m 36s
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Using Google Search Console7m 17s
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Using Bing Webmaster Tools3m 34s
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5. Long-Term Content Planning
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Getting ideas for content4m 18s
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6. Link-Building Strategies
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Building internal links2m 19s
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Building external links4m 28s
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7. Measuring SEO Effectiveness
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Analyzing keywords3m 10s
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Analyzing links4m 29s
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8. SEO for Ecommerce
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Producing ecommerce content2m 41s
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9. Leveraging Local SEO
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Understanding local SEO3m 9s
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Using Google My Business4m 12s
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Managing citations2m 34s
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Getting reviews3m 43s
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Optimizing for local2m 58s
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10. Mobile SEO
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Understanding mobile SEO2m 33s
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Configuring mobile SEO4m 45s
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Optimizing for mobile3m 23s
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Developing mobile content3m 14s
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Conclusion
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Video: Understanding the importance of links