Marketing Foundations: Analytics Preview

Marketing Foundations: Analytics

With Matt Bailey Liked by 953 users
Duration: 1h 2m Skill level: Beginner Released: 10/18/2021

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Course details

Do you want to learn how analytics can improve your marketing game? Marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your business. This foundational course is analytics without intimidation! Matt clearly shows how analytics are complementary to marketing strategy. Starting with organization objectives and building a marketing strategy, he shows how to align measurements to that strategy. This enables you to define the analytics you need, gather the right data, and apply analysis frameworks to reach insights. Then, Matt walks you through how to report what is important and essential to your managers or stakeholders. By the end of the course, you will have a better idea of what data is important to your business, how to turn the data into action, and how to report it in a language that is understandable to the executive team.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

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Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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