- [Instructor] Now because Google analytics uses different…terminology than other analytics programs, I do want to dive…a little bit more into understanding…the concept of dimensions and metrics.…These are terms that you're going to see in the reports…and what helps us understand this is that by default,…when you look at a general report,…you're viewing every visitor to your website.…Dimensions and metrics help us drill down to…that specific segment that we want to analyze.…
So again, we go back to, why are people coming to our site?…How are they getting there?…And what problems are they trying to solve?…Dimensions and metrics help us understand the different…context for which people are coming to our website and then…seeing the company data that helps us understand what they…wanted, what they saw, what they did, and the value of that.…So based on the reason for the website visit,…we can start breaking that down into different dimensions.…
Now if you'll remember, the dimension…is the same as a segment.…It's in isolating a group of users with a common factor.…
- Implementing tracking code
- Customizing business goals
- Measuring bounce rates
- Tracking acquisition
- Measuring the performance of your landing pages and content
- Understanding the three Cs of analytics: Context, contrast, and comparison
- Tracking your audience by device
- Taking action
Skill Level Beginner
1. Where Do the Numbers Come From?
2. Beyond the Dashboards
3. Start with Primary Analytics Concepts
Navigating to bounce rate3m 34s
4. A Few Reports to Get You Started
Next steps1m 3s
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