- [Instructor] Now we're going to look even further…at how people found our website…and the device they used.…Now we're going into the audience tab of our reports.…Go down to mobile.…And under mobile click overview…and you'll get a report that breaks down…your visitors into three areas.…Mobile, desktop, and tablet.…Like most sites you may see that most…of your visitors are coming from mobile devices.…
If that's the case then you need to make sure…your website works for a mobile user…and also people can accomplish the tasks…that they need to using a mobile device.…In this case we can see that mobile by far…is sending the most amount of visitors to this site…and also the bounce rate is about the same…however the page's procession is a little bit lower.…The session duration somewhat lower…but not enough.…But where it gets concerning are goal completions.…
Comparatively, mobile sends the most…amount of visitors but it has by far…the least amount of goal completions.…What this tells me is most likely the content…of the site is easily viewed in a mobile device,…
- Implementing tracking code
- Customizing business goals
- Measuring bounce rates
- Tracking acquisition
- Measuring the performance of your landing pages and content
- Understanding the three Cs of analytics: Context, contrast, and comparison
- Tracking your audience by device
- Taking action
Skill Level Beginner
1. Where Do the Numbers Come From?
2. Beyond the Dashboards
3. Start with Primary Analytics Concepts
Navigating to bounce rate3m 34s
4. A Few Reports to Get You Started
Next steps1m 3s
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