From the course: Marketing Analytics: Setting and Measuring KPIs
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Tracking revenue and conversion value - Google Analytics Tutorial
From the course: Marketing Analytics: Setting and Measuring KPIs
Tracking revenue and conversion value
- [Instructor] Setting up Ecommerce tracking and assigning event value is a little more complicated than normal tracking. Don't worry, we'll walk through it together. So the simplest way to do this is just to add an event value to a normal event. So for example, when you're sending the event code, alongside the event category, event action, event label, you can also add event value. This could just be a number, like for example, an integer here, number 42. Assigning a value is going to open up a lot of information in Google Analytics. You're going to be able to optimize to ROI instead of just cost per acquisition. This works fine for most people, but if you're an Ecommerce store, you might want to go a little more advanced with the Ecommerce set up. This is Google's Ecommerce measurement protocol. If you scroll down you can see what you need to send them in terms of transaction data, item data, and how to implement. A…
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