Testing content with Google Analytics can have many approaches. This section will focus on how to test the behavior of different user segments on content and will show how this differs from standard content experiments in analytics.
- [Instructor] When you test new content…and make improvements, there are also many options…available in Google Analytics.…You may find it challenging to identify the best solution…so let's have a look at some ideas that can be useful.…Now the first standard option that people think of…is called content experiments and that you can find…under the behavior area, we scroll down to experiments.…If you select experiments, and then you've got the option…to create content experiments from there on.…
Now be mindful not to choose this method…simply because the name is called content experiments…because you can actually find that it's not very useful…when you want to test specific segments.…So this is obviously good for testing things…like different copywriting, if you're looking…at the same segments of users.…If this option is what you need,…then you can work with your developer…and you would typically create a new segment…and then you will specify all of the information…for the segment, you'll grab some code and you'll give it…
- Define planned and retroactive segmentation.
- Examine planned versus retroactive segmentation.
- Identify the elements of social segmentation for channel testing.
- Determine the fundamentals of conversion segments and conversion path data.
- Recognize the steps for testing content for different audiences.