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Testing content for different audiences

Testing content for different audiences: Marketing Analytics: Segmentation and Testing
Testing content for different audiences: Marketing Analytics: Segmentation and Testing

Testing content with Google Analytics can have many approaches. This section will focus on how to test the behavior of different user segments on content and will show how this differs from standard content experiments in analytics.

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Skill Level Advanced
53m 4s
Duration
43,867
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Skills covered in this course
Analytics Marketing Google Analytics

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