- [Instructor] So I've already started showing you…how some analysis can point you to immediate action.…I'm going to give you a quick case study…to show you how the data points you…to the right way of taking action.…One example was working with a company…that had a sugar substitute.…They didn't think their website was doing well…because if you remember the concept of bounce rate…their website had an incredible bounce rate…as evidenced by one of the pages on their site.…Their conversion charts had a…151% higher than average bounce rate.…
Well they figured because of the bounce rate…something wasn't right…and people were rejecting their website.…But when we started looking at the content…and looking specifically at the conversion charts…it told us a different story.…The story was someone is in the middle of preparing a recipe…and they want to know how many packets…of this sugar substitute will equate…to the same amount of sugar as called for in the recipe.…And so we had to put together a picture…of who this person was and what they were trying to do.…
- Implementing tracking code
- Customizing business goals
- Measuring bounce rates
- Tracking acquisition
- Measuring the performance of your landing pages and content
- Understanding the three Cs of analytics: Context, contrast, and comparison
- Tracking your audience by device
- Taking action
Skill Level Beginner
1. Where Do the Numbers Come From?
2. Beyond the Dashboards
3. Start with Primary Analytics Concepts
Navigating to bounce rate3m 34s
4. A Few Reports to Get You Started
Next steps1m 3s
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