Join Dayna Rothman for an in-depth discussion in this video Staying relevant based on demographics and firmographics, part of Content Marketing: Staying Relevant.
- Once you've created your buyer personas,…you want to stay relevant with your content…using demographic and firmographic identifiers.…Demographics are quantifiable identifiers…that characterize your buyer population.…For example, demographics can consist of the following:…For B2B companies, you might be looking at…title, industry, company,…years of experience, or location.…For B2C companies, you might look at…gender, age, location, income, and education.…And these are just a small sampling of the…potential demographics that you can look at…when you're creating content.…
Firmographics, used mostly by B2B companies,…are organizational characteristics…which help you find your ideal customer organization.…Firmographics can consist of the name of the company,…company size, company location, revenue,…numbers of divisions, industry.…I definitely encourage you to use these characteristics,…both demographic and firmographic,…to create more specialized content…that you know will speak to a particular…person or industry.…
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