Join Dayna Rothman for an in-depth discussion in this video Staying relevant based on behaviors, part of Content Marketing: Staying Relevant.
- Once you've started to track demographic…and firmographic attributes,…you can also begin to stay relevant with your content…based on behaviors.…By listening to the behavior of your buyers,…online and offline,…you can create content that responds directly…to those actions.…How is this done?…So you need to listen to your audience.…So where are you listening?…You want to listen on social channels,…Twitter, LinkedIn, and Facebook.…How are your customers interacting with you there,…and what are they saying?…Through your marketing automation tool,…you can often track a lot of these behaviors…on your website and through your email campaigns.…
What are they interacting with, what are they clicking on?…With Google Analytics, you can also track…a lot of behaviors.…You can track through customer feedback to your business,…and also feedback through sales.…The important part is that you're listening…to all of these different types of feedback…as you create your content.…And then you want to respond with relevant content…that makes sense in the context of these conversations…
Watch this course to learn how to keep your content marketing efforts current. Find out how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers. Content marketing expert Dayna Rothman also reveals the secrets to connecting with customers one-on-one—so they feel like you truly know them.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.