The solution contains solutions to each task, which can be replicated by learners in their own Google Analytics account.
- [Instructor] Now I'd like to walk you through an ideal solution to the challenge that we presented earlier. For the first objective, we're going to head to the behavioral tab once we're logged into Analytics. So, I'm scrolling down all the way to where it says Behavior. So, let's just open up that area where it says Behavior and scroll down a little bit, and now we're going to select Site Content. So, once you've selected Site Content, the first tab that appears says All Pages, so just select All Pages, as well.
And now we're going to head up to Segment, here, and we click on Add Segment. Now, in most Google Analytics account, you will already have a segment set up for returning users. If you don't have that, you can import that from the library. So, if you're in the search segment area here, just start to type returning users, and then the segment will appear. So, I'm selecting that, and I scroll down, and just click on apply.
Now we give Google a second to set up that segment, and here, you can see the segmented data starts to appear, and, as we scroll down, you can see the data for all users compared to returning users. And now we can start to look further for the data that we're really after. So, if you scroll up a little bit and look at the columns over here, the third column will have average time on page, and this is the metric that we're looking for, and we can actually sort it by that, as well, simply by clicking on this column, and then it will be arranged accordingly.
Now, at this point, it's very easy to also deal with the next objective, and we scroll up, and, under the time area here, click on the dropdown, and, under the dates, click Compare to, and just, from the dropdown box, we will select previous year, click on apply, and now we will also be able to scroll down and compare all of this data, compared to the previous year.
So, this point in time, you probably would like to export this as a PDF, or as a CSV for further analysis, so you can head over to export and specify the option that you would like. Alternatively, if you'd like to send it to somebody in your team, then just click on the Email tab and fill in their details, and let them obtain this report. Great, so now we can move on to the third objective, and we want to have a look here, on the left, for Mobile.
So, this will be under audience. If you scroll down to Mobile, select Mobile, and, first of all, we're going to click on Overview. Now, since the same segmentation criteria will still apply, we'll be able to scroll up, and, at this point in time, what we'll do is to observe the data for mobile, desktop, and tablet segments. So, let's see where that is.
Let's scroll down here, and we've got mobile data, desktop data, and we've got tablet data. Now, each of these will contain subsegments, which would be called all users and returning users, and that is exactly what we're after. Now, when we look under the column that will say average session duration, let me scroll up for that. Okay, so, average session duration is over here. Then, we are going to find the data that's applicable to each segment, and this will be the retroactive test results that we're interested now.
So, now we can go ahead and complete the final objective. So, let me just head over to the mobile tab again, and now I'm going to select Devices. So, the data will become available according to the devices that we used, but now we need to create another segment. So, if you go over to the segment area here, and click on add segment, and this will be a behavioral segment that we're going to add.
So, I'm going to click on the red button, here, that says add new segment, and I would go down to the behavioral tab. Now, the session duration needs to be less than five seconds, so, if you look at where it says Session Duration per user, just make sure that session duration then will be smaller than five seconds. So smaller, and we can simply enter 5, and, already as you're entering this, you can see a broad overview.
It indicates that this would be 86% of the users. So, I'm going to give this segment a name. Let me just call it 5sec 1, because that is what we're going to use next. So, I click on Save. Just give Analytics a second. And, now, it's created the segment, as well. Now if you scroll down, there's going to be a very long list of devices, as you can imagine.
So, the quickest way to bring up the top performing devices now, will be to select Sessions. So, if we scroll up and we select Sessions, it will first bring up the lowest. Let me click on it again, and now it will have the highest sessions first. This will be a very long list, and, as you scroll down, you can find all of the most popular devices. So, this will now be segmented by all users, and by session, and this is the data that we're after to provide to the UX Team in order to see if they can improve the experience for these particular users.
Excellent, well, take your time, go through this on your own Analytics account and see if you can replicate these results, or, perhaps, even if you can find any alternative ways that's going to produce the same result for you.
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