This lesson is all about the interpretation and discussion of data which will enable the report writer to extract value from the data and present it in such a way that it is insightful to readers.
- [Instructor] As an expert in digital marketing…you should be able to describe data and events…from various sources in a meaningful way.…Think of it as simplifying the data so that it becomes…useful to stakeholders who read the report…and informing them of what the data means to the business.…The picture showed here is a screen shot…from Google Analytics.…Imagine an HR consultant or medical professional…sees this in a report.…
The picture would mean very little to them because…they use a different language in their professions.…So let's look at how a thoughtful report writer…will add meaning to it.…So we added useful information starting with…bounce rate definition.…We said here that the rate of visitors who move immediately…from the website usually due to an accidental or…unintentional visit but possibly also due to a poor user…experience, such as a slow download or pushy sales message.…
In the report findings we said here that the bounce rate…is high, particularly for users…in Spanish and Arab speaking countries.…
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- Structuring reports
- Presenting analytics data with video recordings
- Considering different data sources
- Using hedging words
- Visualizing data within Google Analytics
- Writing a compelling executive summary
- Using Tableau to enrich reports
- Locating and using competitor industry data
- Drawing inspiration from others