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Setting up goals to track specific KPIs

Setting up goals to track specific KPIs: Marketing Analytics: Setting and Measuring KPIs
Setting up goals to track specific KPIs: Marketing Analytics: Setting and Measuring KPIs

Tracking more specific KPIs that Google Analytics does not measure by default can be specified by setting up goals. Learn how this is done with a practical example.

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Skill Level Intermediate
42m 5s
Duration
117,859
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Q: This course was updated on 12/22/2017. What changed?

A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.

Skills covered in this course
Business Analytics Marketing Google Analytics

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