Tracking more specific KPIs that Google Analytics does not measure by default can be specified by setting up goals. Learn how this is done with a practical example.
- [Instructor] There can be many things about your website…and your users' interaction that…Google Analytics does not understand by default.…By setting up a goal, we indicate to Analytics…that certain actions need to be measured and that…it has a certain value, all which should be measured.…Once these goals are set up, they can be added…to your dashboard where they can…be observed, along with other KPIs.…Google made it really easy for new users…to set up goals through templates.…
So let's go ahead and set up a typical KPI…which would be used to measure the amount of inquiries…that we receive from a website contact form.…So if you look towards the bottom left,…you can just click on the Admin tab there,…it will open up the Admin area,…and if you look towards the right, under View,…you'll be able to select the option there that says Goals.…Now once we've clicked on it, we can just…click on Add New Goal, and now there will be…a template option here that we can choose from.…
Now your screen might look different to mine,…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.