Tracking more specific KPIs that Google Analytics does not measure by default can be specified by setting up goals. Learn how this is done with a practical example.
- [Narrator] There can be many things about a website…and your users interaction that Google Analytics…doesn't understand by default.…By setting up a goal, we indicate to Analytics…that certain actions need to be measured…and that it has a certain value,…all which should be measured.…Once these goals are set up,…they can be added to our dashboard,…where they can be observed along with other KPIs.…Google made it really easy for new users…to set up a goal through templates.…
Let's go ahead and set up a typical KPI,…which would be to measure the amount of inquiries…that we receive via a website contact form.…So, we're signed into Google Analytics now,…and we make sure that we are under…the Admin tab of our property.…Now we go down towards the view column…on the right and we click on Goals.…Now we click on the red button that says Add New Goal…and once we've selected that, the template options…will immediately appear.…
And we can see here under inquiry…there's the option for a "Contact us" goal.…So we go ahead and we select that…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.