Join Brad Batesole for an in-depth discussion in this video Set up OR vs. AND filters, part of Google Analytics Essential Training (2017).
- [VoiceOver] Now, we just took a look…at some basic filtering,…but I want to take a moment,…for those of you who want to dive deeper…into advance filtering to show you some additional…opportunities you have in using that filter view.…Again, I'm here in the All Traffic Report…and I'm looking at source and medium.…Earlier, we looked at excluding Yahoo…from our referral traffic to get a sense…of our overall sessions…without Yahoo being in the list.…But lets say we want to look at both Yahoo and Facebook…and we want to see only traffic from Yahoo and Facebook.…
How could we do that?…Well, if we go to our advance filters.…We could say include source medium…and type Yahoo and the next logical thought…would then be to add another dimension in source medium…and include Facebook,…but watch what happens when I choose apply.…There is no results. There is no results because…if you look carefully at the query we developed,…we're actually looking for source and medium…containing Yahoo and Facebook meaning,…that Yahoo and Facebook have to be in the same source…
Author
Brad Batesole
Released
4/28/2017In this course, Brad Batesole explains how to get set up in Google Analytics and glean insights from each of the reports. He covers the out-of-the-box functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.
- Setting up an account
- Installing tracking tags
- Understanding reports
- Using the data table
- Using annotations
- Utilizing segmentation for deeper analysis
- Viewing shared content and referrals with social reports
- Tracking engagement with behavior reports
- Using Site Content reports
- Reviewing site speed
- Adding custom campaign tracking
Skill Level Beginner
Duration
Views
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Introduction
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Welcome51s
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What is Google Analytics?3m 15s
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Key definitions6m 14s
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1. Get Started
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An overview of accounts3m 5s
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Create your account4m 27s
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Install your tracking tag1m 52s
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Create views2m 57s
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Add filters to views7m 26s
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2. Core Concepts
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Explore the interface2m 43s
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Understanding reports2m 52s
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Metrics and dimensions6m 9s
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A look at sources3m 27s
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3. Additional Interface Features
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Interact with graphs2m 53s
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Use the data table6m 12s
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4. Using Reports
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What is segmentation?6m 33s
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Set up basic filters5m 3s
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Set up OR vs. AND filters2m 44s
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5. Audience reports
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What are audience reports?5m 52s
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6. Acquisition reports
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7. Social Reports
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Social reports overview4m 50s
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Network referrals2m 12s
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8. Behavior Reports
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Behavior reports at a glance5m 15s
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Use Site Content reports4m 45s
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Review site speed5m 57s
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9. Track Events
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Review event reports1m 56s
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10. Conversion Reports
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Configure goals9m 29s
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Explore goal reports4m 29s
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11. Additional Features
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Real-time data2m 40s
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Add custom campaign tracking5m 35s
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Conclusion
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Next steps1m 1s
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Video: Set up OR vs. AND filters