One way to measure user intent with Google Analytics is to use internal site search. In this video, Adriaan Brits shows you how to set up site search.
- [Narrator] We're going to walk through…the practical steps to set up…site search in Google Analytics.…This will enable us to study user intent.…Of course I will also show you a shortcut afterwards…that works well for a WordPress site.…In the bottom left, select admin.…Then in the right column at the top,…you have to select the view…for which this has to be set up.…Remember, if you have different views,…site search needs to be set up separately for each view.…
I'm going to select all website data.…From here, in the same column,…you'll click on view settings.…It opens up a new screen now.…As you scroll down, you will find site search tracking.…This button needs to be turned on,…so if it was off, you would click on…to make sure that it is on.…Here you're typically going to enter…the parameter that you would see in the site URL…when you perform a search.…
On my WordPress site,…it would normally be S or S=.…To be sure about this, of course…you can ask your developer.…They might also be able to help you…with further customization.…
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see that course for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Measuring the performance of search engines over time through segmentation
- Doing more with analytics
- Understanding user intent
- Setting up site search
- Using content grouping
- Building customized team reports
- Setting up operational dashboards
- Fault reporting with segmentation
- Conversion rate analysis
- Creating a custom attribution model