From the course: Google Universal Analytics Essential Training (2020)

Unlock this course with a free trial

Join today to access over 22,500 courses taught by industry experts.

Set up goals

Set up goals - Google Analytics Tutorial

From the course: Google Universal Analytics Essential Training (2020)

Start my 1-month free trial Buy for my team

Set up goals

“

- [Narrator] I had dinner once with the person who wrote the original source code for Google Analytics, and someone at the table asked them with all the enterprise tools that have been added in lately what is the one power feature of Google Analytics that people should be using, but they're not? I expected to hear about attribution modeling, or intelligence reports, or some other advanced feature but he just replied 'set up a goal' and that's because it's an unfortunate reality that the majority of accounts don't have the most important thing configured: goals. It's tragic really, because it's so easy to do but statistically speaking most of you probably don't have your goals configured either so we're going to go ahead and fix that so you can actually analyze those campaigns and pages with the metrics you need. Now some sites have extremely complex analysis needs and their goal configurations are gonna match. Our goal here in the essentials course isn't to overwhelm you with every…

Contents