Join Corey Koberg for an in-depth discussion in this video Segmentation pitfalls: Mixing user and session elements, part of Advanced Google Analytics.
- Pitfalls are those traps we fall into…when we're running along just fine…and next thing we know, we're stuck in a pretty bad place.…Last video we took a look at a case where Google…just changes the algorithm behavior out from under us…in a way that can cause some pretty serious frustration…if you don't know about it.…Now, we learned Google actually applies…a completely different set of logic for the new way,…the user segments,…in the old way, the session-based segments.…But now that you know how it works,…you can actually use it to your advantage…because it gives you that fine control…of exactly how you want Google Analytics…to interpret your segment.…Today we're going to continue from where we left off,…with more of these use cases,…but now we're going to start to examine what happens…when we mix and match those user and session-based segments.…
So here's what I meant by that:…we have two conditions stacked,…and one of them is a session-based segment,…as you can see from the drop down here for sessions,…and one of them is a user-based segment,…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data