Sharing KPI data with stakeholders is important in any business. Some users will not have access but can still be included through scheduled reports. Learn how to set up regular and specific reporting.
- [Instructor] There are many reasons why it can be useful…to send automated reports for KPI tracking.…For example, some stakeholders might not have log-in access…to Analytics but management authorized us…to share limited information with them on a regular basis.…Or we may have already briefed a group of regular users…on the use of reports,…in which case we want them to receive frequent reports.…So let me share with you how this is done.…Here in Analytics when you look at a specific KPI…that we're tracking, so this is now the dashboard,…if you scroll up to Email, if you just click on that,…now you'll see a box here…where you can enter somebody's email address…or you can enter a series of email addresses.…
So let me just add one address here.…And now you'll set the frequency,…so whether you'd like to send it out weekly, monthly,…quarterly, and so forth.…And of course you'll be able…to just leave a message in here.…So you could type in any message…that you'd like the receiver to see.…And once you're happy with this, you can click on Send.…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.