Sharing KPI data with stakeholders is important in any business. Some users will not have access but can still be included through scheduled reports. Learn how to set up regular and specific reporting.
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- There are many reasons why it can be useful…to send automated reports for KPI tracking.…For example, some stakeholders might not have…login access to analytics.…But management authorizes us to share limited information…with them on a regular basis.…Or, we might have already briefed the group of regular…users on the use of their reports,…in which case we want them to receive frequent reports.…So, let me share with you how to set up this reporting.…Here, now, is an analytics view of specific KPIs…that we would like to report on,…so we select a KPI…that we are interested in,…and we've got access to that now.…
And now we head up to the tab here that's called "Email",…and just click on that, and we are just going to enter…the email address of the person…we would like to receive this.…And in the subject line we are just going to specify…what the report is all about.…If there's anything else that we would like them to know,…we can add that in the bottom here as well.…So now we just need to set the frequency.…If we would like for this report to go out weekly,…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.