Join Brad Batesole for an in-depth discussion in this video Real-time data, part of Google Analytics Essential Training (2017).
- [Narrator] Google has this awesome section, to Google Analytics, known as Real Time Reporting. And real time reports allow you to monitor activity as it happens, on your site. These reports are updated continuously and each hit is reported seconds after it occurs. So, in this example you can see how many people are on a particular site, right now, which pages they're interacting with and even any events or goals that are happening. We have a quick breakdown of our mobile, desktop and tablet users, our pageviews per minute, and a per second report, here on the upper right hand corner.
Now, to get to your real time reports you'll select any report you're interested in seeing, from the Real Time category on the left hand navigation. You might use real time reports to monitor after you make a change to the site to see if that content is being consumed by your visitors. It's a great way to understand the immediate usage on mobile, desktop and tablet. You can also see whether a one day promotion is driving any traffic to your site. Right after a blog post or a press release, you can leave this dashboard open to see if the traffic starts to arrive.
You can monitor the immediate effects of your traffic when you post a blog article yourself or even using social media. Now, if you arrive in this section and you don't see any real time data, it's either because there aren't any active users on your site or you're using a filtered view within your reporting, so you always want to use an unfiltered view when you look at your real time data. Here on the left hand side, you can explore beyond the overview. You can look at a real time view of locations, where people are coming from. You can even drill into those locations to see a heat map, right way, of where that traffic is coming from with a list, here on the left hand side.
The Traffic Sources report will show you the medium and source of your traffic instantly, so we can see that 155 of the active users came in through Google organic. 51 of them arrived direct and so on and so forth. You'll also see that this page is updating instantly, so we know exactly what's happening. Here on the left hand side, we can select Content to see which content is most popular right now. And then we can also look at our events. So we can see how many event actions have occurred within the last 30 minutes.
And if you have Goal Conversion set up, you'll use that last report there to look at total goal conversions within your active users. Explore your real time reports. They're a fun, interactive and great way to immediately see what's going on as it relates to your overall analytics view.
In this course, Brad Batesole explains how to get set up in Google Analytics and glean insights from each of the reports. He covers the out-of-the-box functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.
- Setting up an account
- Installing tracking tags
- Understanding reports
- Using the data table
- Using annotations
- Utilizing segmentation for deeper analysis
- Viewing shared content and referrals with social reports
- Tracking engagement with behavior reports
- Using Site Content reports
- Reviewing site speed
- Adding custom campaign tracking