From the course: Google Universal Analytics Essential Training (2020)

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Real-time data report

Real-time data report

- [Narrator] The last report I want to show you is the real time report. We mentioned earlier the real time reports are quick snap shots. They don't go as in depth as the other reports, there's no segmentation, the dimensions are limited, but they do have that advantage in that you can see things instantaneously as they're happening on you site. You don't have to wait for the full reports to process later. Now the real time are reports located first here on the side. They consist of the overview, locations, traffic sources, content, events, and conversions. Basically a list of the most important reports and the main reporting interface. Just scaled down for real time. So first we're here on the overview report. Immediately we notice this big bold count of active visitors on the site, and then it's going to be split out by device. We see these two different column graphs, we can view traffic trends over time, minute by minute and even second by second. This is an easy visualization to…

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