Reading search engine result pages

- Before we dive into working on getting your website…to show up in the search results,…it's important to understand…what those search results actually look like.…Although there are a lot of search engines around the world,…and they all have some distinct differences,…there are some common characteristics…that their search engine results pages, or SERPs, may have.…One thing that we're probably going to find…are some paid listings.…Paid listings are very different…than the traditional organic or natural listings…that we'll be focusing on for our SEO efforts.…

These paid listings are actually advertisements,…and programs like Google Ads or Microsoft's Bing Ads,…allow advertisers to bid on and place these ads…in the search results page.…Search engines are always changing…how ads appear in the SERPs,…as they try to better their business…and please their advertisers.…And these changes can have surprising…and unpredictable impacts on how organic search performs.…But for now, we'll talk about…what a typical SERP looks like.…