Join David Booth for an in-depth discussion in this video Reading search engine result pages, part of SEO Foundations.
- Before we dive into working on getting your website…to show up in the search results,…it's important to understand…what those search results actually look like.…Although there are a lot of search engines around the world,…and they all have some distinct differences,…there are some common characteristics…that their search engine results pages, or SERPs, may have.…One thing that we're probably going to find…are some paid listings.…Paid listings are very different…than the traditional organic or natural listings…that we'll be focusing on for our SEO efforts.…
These paid listings are actually advertisements,…and programs like Google Ads or Microsoft's Bing Ads,…allow advertisers to bid on and place these ads…in the search results page.…Search engines are always changing…how ads appear in the SERPs,…as they try to better their business…and please their advertisers.…And these changes can have surprising…and unpredictable impacts on how organic search performs.…But for now, we'll talk about…what a typical SERP looks like.…
Author
David Booth
Released
10/29/2018- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
Skill Level Beginner
Duration
Views
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Introduction
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1. Overview of SEO
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Setting SEO expectations3m 15s
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2. Keywords: The Foundation of SEO
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How to research keywords4m 25s
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Ongoing keyword evaluation2m 56s
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3. Content Optimization: How Search Engines and People View Web Pages
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Optimizing site structure4m 16s
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4. Content Optimization: Technical SEO
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Leveraging microformats3m 36s
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Using Google Search Console7m 17s
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Using Bing Webmaster Tools3m 34s
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5. Long-Term Content Planning
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Getting ideas for content4m 18s
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6. Link-Building Strategies
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Building internal links2m 19s
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Building external links4m 28s
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7. Measuring SEO Effectiveness
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Analyzing keywords3m 10s
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Analyzing links4m 29s
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8. SEO for Ecommerce
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Producing ecommerce content2m 41s
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9. Leveraging Local SEO
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Understanding local SEO3m 9s
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Using Google My Business4m 12s
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Managing citations2m 34s
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Getting reviews3m 43s
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Optimizing for local2m 58s
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10. Mobile SEO
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Understanding mobile SEO2m 33s
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Configuring mobile SEO4m 45s
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Optimizing for mobile3m 23s
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Developing mobile content3m 14s
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Conclusion
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Video: Reading search engine result pages