Different combinations of data can reveal KPI data. See a live example of how this can be achieved.
- [Instructor] Now I'd like to share with you a few tips…on reading analytic reports and finding…the KPI data that you need.…Let's imagine that landing page conversion rate…for a site with multiple landing pages…is the KPI that we would like to measure.…So clearly, this is a powerful measurement…of your content marketing efforts,…because it helps us to evaluate…if copywriting is effective,…and where improvements can be made.…So now we're going to assume that goals…have already been set up, and I'd like to walk you through…how to produce this report.…
So in Analytics, you'd like to scroll down…to the reporting area, so it says Reports here.…And then you'd like to expand Conversions.…And under Conversions, if you expand Goals,…you can scroll down a little bit,…and you'll find the last option is called Goal Flow.…So if you select Goal Flow,…and once we're in here, we need to select…the metric that we're tracking,…which is of course going to be the landing page.…
Now this we can find here…from the drop-down list on the top.…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.