From the course: Google Universal Analytics Essential Training (2020)
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Properties and views - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Properties and views
- [Instructor] While we wait for the data to start populating your accounts. We're thinking we would talk about how we manage our account and keep it secure. Overall, Google's goal has been to make Googlytics both easy to use but so incredibly powerful, which can be a difficult balancing act. Before we dive into the reports and the analysis tools available, let's discuss a few things about the ecosystem of Google Analytics itself. The first thing to talk about is how the levels of Google Analytics are nested. At the top of the hierarchy is the Google Analytics account. This is your login, your password, to all the Google services, Gmail, Hangouts, Analytics, Adwords and so on. As we've touched on before, you create your Google Analytics account with your overall Google user login. And the difference between those two can be a little bit confusing but it is important to know that your account for Googlytics is different than your Google account. Now, while you start with one Google…
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