Plan a successful content strategy and avoid common mistakes

- Every organization is different.…We all operate in different environments,…and we all have different goals.…So, everyone's ideal content strategy will be unique.…But, in order for us to understand…what content strategies work and which don't,…we can look at some of the core components…of content strategies that successful organizations share.…The first is clearly defining your goals and objectives.…Knowing what key words you've researched…and chosen to target,…what your audiences are looking for,…and ultimately, what you want them to do…when they get to your site,…is the foundation of everything you'll do.…

These goals will help you with reporting and measurement,…and put a realistic perspective on the results you achieve.…You can define a lot of goals,…from things like more e-commerce sales…to more leads and phone calls…to more followers on social networks.…Goals can be anything.…But, they should tie back to your bottom line…though business objectives.…Second, spend the time to really understand…your key audiences and their needs,…