Join David Booth for an in-depth discussion in this video Plan a successful content strategy and avoid common mistakes, part of SEO Foundations.
- Every organization is different.…We all operate in different environments,…and we all have different goals.…So, everyone's ideal content strategy will be unique.…But, in order for us to understand…what content strategies work and which don't,…we can look at some of the core components…of content strategies that successful organizations share.…The first is clearly defining your goals and objectives.…Knowing what key words you've researched…and chosen to target,…what your audiences are looking for,…and ultimately, what you want them to do…when they get to your site,…is the foundation of everything you'll do.…
These goals will help you with reporting and measurement,…and put a realistic perspective on the results you achieve.…You can define a lot of goals,…from things like more e-commerce sales…to more leads and phone calls…to more followers on social networks.…Goals can be anything.…But, they should tie back to your bottom line…though business objectives.…Second, spend the time to really understand…your key audiences and their needs,…
Author
David Booth
Released
10/29/2018- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
Skill Level Beginner
Duration
Views
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Introduction
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1. Overview of SEO
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Setting SEO expectations3m 15s
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2. Keywords: The Foundation of SEO
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How to research keywords4m 25s
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Ongoing keyword evaluation2m 56s
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3. Content Optimization: How Search Engines and People View Web Pages
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Optimizing site structure4m 16s
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4. Content Optimization: Technical SEO
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Leveraging microformats3m 36s
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Using Google Search Console7m 17s
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Using Bing Webmaster Tools3m 34s
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5. Long-Term Content Planning
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Getting ideas for content4m 18s
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6. Link-Building Strategies
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Building internal links2m 19s
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Building external links4m 28s
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7. Measuring SEO Effectiveness
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Analyzing keywords3m 10s
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Analyzing links4m 29s
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8. SEO for Ecommerce
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Producing ecommerce content2m 41s
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9. Leveraging Local SEO
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Understanding local SEO3m 9s
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Using Google My Business4m 12s
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Managing citations2m 34s
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Getting reviews3m 43s
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Optimizing for local2m 58s
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10. Mobile SEO
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Understanding mobile SEO2m 33s
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Configuring mobile SEO4m 45s
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Optimizing for mobile3m 23s
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Developing mobile content3m 14s
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Conclusion
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Video: Plan a successful content strategy and avoid common mistakes